Influencer Marketing

For Aperçu Eyewear, I developed the 'Muse' program — a multi-branch influencer initiative rooted in the brand's core value of inclusivity, reinforcing that Aperçu's glasses fit every wardrobe, style, and face shape. Within a year, I built three branches: a gifting program, a paid affiliate program, and a content generation program for the website. Together they produced 1K+ sponsored posts, 2.5M+ impressions, 500+ website images with full usage rights, and partnerships with 500+ micro and macro influencers.

After growing the program organically for 8 months, I pitched and secured a budget to onboard GRIN as our affiliate platform, enabling us to scale tracking and revenue attribution. On an average monthly budget of $2K, the program now generates $30K+ in annual revenue while continuously supplying branded content across all marketing channels.